W3 Sport
Designing a mobile app to help young football talent get discovered
Role: Lead Product Designer
Year: 2024
Problem & Goal
Young footballers with real talent often lack access to professional pathways, visibility, and feedback beyond their local environment. Traditional scouting systems favour established academies, leaving many players undiscovered despite their potential.
W3 Sport set out to bridge this gap by creating a mobile platform where young players could develop skills, track progress, and showcase their ability to a wider football community, including coaches and scouts.
Player Profile - User journey
Wireframes
Competitor Research
Approach
W3 Sport approached us with a clear mission and the ambition to launch a fully functional MVP across iOS and Android. My role was to lead end-to-end UX and UI design, shaping the product from concept through to a live, downloadable app.
Given the young target audience, the strategy focused on simplicity, motivation, and fast feedback. I prioritised intuitive navigation, low-friction onboarding, and clear progression systems to keep users engaged without overwhelming them.
The product was designed iteratively, with ongoing testing and feedback from teenage users informing refinements to interaction patterns, visual hierarchy, and overall usability ahead of a broader marketing rollout.
Solution Highlights
Designed a mobile-first experience optimised for teenage user
Created a personalised player card system to track progress and motivation
Built clear challenge and progression flows to encourage repeat engagement
Delivered a smooth, intuitive UI aligned with app-store quality expectations
Supported cross-platform delivery across iOS and Android
Outcome & Impact
W3 Sport launched across iOS and Android with a complete MVP feature set, ready for the broader marketing rollout. The iterative testing approach resulted in higher confidence in core flows ahead of launch, and the personalised player card system became a central feature for ongoing user engagement and progression tracking.