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Open to Lead Product Designer roles

W3 Sport

Designing a mobile app to help young football talent get discovered

  • Role: Lead Product Designer
  • Year: 2024
Row of phones on deep navy showing W3 Sport screens, from weight entry to a player card and challenges

Problem & Goal

Young footballers with real talent often lack access to professional pathways, visibility, and feedback beyond their local environment. Traditional scouting systems favour established academies, leaving many players undiscovered despite their potential.

W3 Sport set out to bridge this gap by creating a mobile platform where young players could develop skills, track progress, and showcase their ability to a wider football community, including coaches and scouts.

Research overview covering competitor analysis, user flows, user stories, personas and information architecture
Information architecture diagram for the W3 Sport app
Player profile user journey mapped across a row of dark app screens
Player profile user journey
Greyscale wireframes for challenges, tutorials and player setup screens
Wireframes
Competitor research table comparing four football apps on audience, strengths, weaknesses and features
Competitor Research

Approach

W3 Sport approached us with a clear mission and the ambition to launch a fully functional MVP across iOS and Android. My role was to lead end-to-end UX and UI design, shaping the product from concept through to a live, downloadable app.

Given the young target audience, the strategy focused on simplicity, motivation, and fast feedback. I prioritised intuitive navigation, low-friction onboarding, and clear progression systems to keep users engaged without overwhelming them.

The product was designed iteratively, with ongoing testing and feedback from teenage users informing refinements to interaction patterns, visual hierarchy, and overall usability ahead of a broader marketing rollout.

Two phones on a stone plinth against violet, showing the W3 Sport home screen and weight entry
W3 Sports logo system shown on navy, white and black backgrounds

Solution Highlights

  1. Designed a mobile-first experience optimised for teenage users
  2. Created a personalised player card system to track progress and motivation
  3. Built clear challenge and progression flows to encourage repeat engagement
  4. Delivered a smooth, intuitive UI aligned with app-store quality expectations
  5. Supported cross-platform delivery across iOS and Android
W3 Sport landing page on desktop and mobile, headline reading Bridge the Gap
Phone resting on a grey armchair, showing the W3 Sport weight entry screen
W3 Sport admin dashboard on a laptop, listing challenges with status toggles

Outcome & Impact

W3 Sport launched across iOS and Android with a complete MVP feature set, ready for the broader marketing rollout. The iterative testing approach resulted in higher confidence in core flows ahead of launch, and the personalised player card system became a central feature for ongoing user engagement and progression tracking.