Tech Alchemy

Leading a full-scale rebrand for a specialist blockchain consultancy

Role: Lead Product Designer

Year: 2024

Problem & Goal

After nine years of growth, Tech Alchemy's brand and website no longer reflected the maturity or quality of work the consultancy delivered. The existing site struggled to clearly communicate value, differentiate the consultancy in a crowded market, and support the sales team during the decision-making process.

Leadership needed a rebrand that aligned the company's positioning with its capabilities, and a clearer, more confident narrative for prospective clients.

Approach

I joined the project as the sole designer responsible for redefining Tech Alchemy's brand and digital presence end to end. The role covered strategy, UX, visual design, and art direction, from early exploration through to final delivery.

I established the foundation through mood boards, positioning principles, and a refined sitemap to align stakeholders around a shared vision. From there, I designed the full website experience, defining structure, content hierarchy, and visual language to communicate credibility, clarity, and scale.

Where additional expertise was needed, I led collaboration with a motion designer to introduce subtle animation that enhanced storytelling without distracting from core messaging.

Solution Highlights

  • • Led a complete rebrand, redefining visual identity, tone, and digital presence

  • Designed the full website architecture and page-level UX from scratch

  • Established a confident, scalable visual system aligned with enterprise clients

  • Introduced motion design to elevate storytelling and perceived quality

  • Delivered a sales-enabled website that clearly communicates value and expertise

Outcome & Impact

The redesigned brand and website directly supported Tech Alchemy's sales efforts, contributing to a reported 15% increase in closed deals following launch.

Beyond commercial impact, the rebrand aligned internal teams around a clearer identity and gave the company a digital presence that accurately reflects its scale, experience, and ambition. The project reinforced the value of strong design leadership in shaping business outcomes, not just aesthetics.

The Grid ›

Back to Work

Some nice words

“The new website is absolutely amazing. The design is modern, the experience feels smooth, and everything clearly communicates the value of the agency. It’s a huge upgrade and truly represents the brand at a much higher level.”

“The new website is absolutely amazing. The design is modern, the experience feels smooth, and everything clearly communicates the value of the agency. It’s a huge upgrade and truly represents the brand at a much higher level.”

Jamie - Tech Alchemy customer

“Since launching the new website, we've seen a noticeable increase in conversions. It’s helping us turn a lot more of our traffic into paying clients.”

“Since launching the new website, we've seen a noticeable increase in conversions. It’s helping us turn a lot more of our traffic into paying clients.”

Frazier - Sales Team Tech Alchemy