IDOSY

The superyacht charter industry relies heavily on brokers, creating a fragmented and opaque booking experience. Charterers face inflated costs and limited visibility, while yacht owners depend on intermediaries who take significant fees and control access to the market. The lack of transparency makes it difficult for users to trust listings, understand a yacht's history, or transact efficiently.

IDOSY's goal was to build a direct, blockchain-enabled marketplace that connected owners and charterers transparently, and to do it without exposing the on-chain complexity to end users.

IDOSY came to us with an early-stage concept and a clear ambition to disrupt the traditional superyacht charter model. My role was to translate that vision into a focused MVP, defining the product roadmap and leading design from discovery through to delivery.

Given the complexity of a two-sided marketplace and the added layer of on-chain data, the strategy was to prioritise clarity and trust over exposing technical detail. I worked closely with stakeholders to identify the most critical user flows, including onboarding, discovery, and charter interaction, while deliberately deferring secondary features to reduce risk ahead of launch.

Throughout the process, design decisions were validated through iterative wireframing and close collaboration with engineering, ensuring the experience remained scalable while meeting the needs of high-value, real-world transactions.

The MVP launched with a clear, trust-led marketplace experience that allows owners and charterers to transact directly, without the friction of broker intermediaries. The design system and visual direction set IDOSY up to scale into adjacent use cases, including ownership and investment, without requiring a redesign.