IDOSY
Designing a blockchain-enabled marketplace for direct superyacht charter and ownership
Role: Lead Product Designer
Year: 2025
Problem & Goal
The superyacht charter industry relies heavily on brokers, creating a fragmented and opaque booking experience. Charterers face inflated costs and limited visibility, while yacht owners depend on intermediaries who take significant fees and control access to the market. The lack of transparency makes it difficult for users to trust listings, understand a yacht's history, or transact efficiently. IDOSY's goal was to build a direct, blockchain-enabled marketplace that connected owners and charterers transparently, and to do it without exposing the on-chain complexity to end users.
User Journeys
Approach
IDOSY came to us with an early-stage concept and a clear ambition to disrupt the traditional superyacht charter model. My role was to translate that vision into a focused MVP, defining the product roadmap and leading design from discovery through to delivery. Given the complexity of a two-sided marketplace and the added layer of on-chain data, the strategy was to prioritise clarity and trust over exposing technical detail. I worked closely with stakeholders to identify the most critical user flows, including onboarding, discovery, and charter interaction, while deliberately deferring secondary features to reduce risk ahead of launch. Throughout the process, design decisions were validated through iterative wireframing and close collaboration with engineering, ensuring the experience remained scalable while meeting the needs of high-value, real-world transactions.
Solution Highlights
Designed an end-to-end marketplace experience enabling direct communication between yacht owners and charterers
Created a scalable design system to support chartering, ownership, and investment use cases
Simplified onboarding and verification flows to build trust in a high-value transaction environment
Translated complex on-chain yacht data into clear, user-friendly views
Led branding and visual direction to position IDOSY as a premium yet accessible platform
Outcome & Impact
The MVP launched with a clear, trust-led marketplace experience that allows owners and charterers to transact directly, without the friction of broker intermediaries. The design system and visual direction set IDOSY up to scale into adjacent use cases, including ownership and investment, without requiring a redesign.